How long ago was it that you eagerly awaited the delivery of an online order? How long ago was it that you relied on an online service that facilitated delivery straight to your door? Perhaps today!
As a result of the rise of e-commerce, customers no longer need to visit a physical store to make a purchase. Food, clothing, and appliances and the like can be ordered from the comfort of your home, without having to encounter external factors such as climatic conditions, street traffic, and environmental hazards. Even if delivery isn’t a recent phenomenon, customers are more and more becoming pre-delivery, helping in the expansion of a brand new ecosystem, whereby shipment of all products from conventional retail products to food, medication, and the like are not a luxury, rather a standard of our day to day lifestyle.
There are several stages to the purchasing experience:
Exploring the website, adding the product to the cart, placing an order, completing the payment, the delivery. The final stretch, ie the delivery is where the last-mile delivery companies work.
These logistics partners or so-called Third Party Logistics are an integral part of the logistics processes involved in getting online shipments to the customers. Last-mile delivery is one of the most rapidly booming sectors of the logistics industry and is expected to continue doing so in the years to come, meeting the requirements and demands of both consumers and markets. The ease of receiving items shopped shipped to the buyer’s choice of location, and the ease of not having to leave the convenience of indoors makes it a better option for the buyers to favour Last-Mile Delivery rather than getting to malls or brick and mortar stores. The Last Mile Delivery experience encapsulates the whole purchasing path, making it a vital component of the purchase process, and also able to leave a lasting impression on the customer and create brand loyalty and boost brand recognition.
Last-Mile Delivery in a nation like the United Arab Emirates has been boosted by a variety of factors including ease of running a business, the growth of the internet, ease of home delivery, consumer interest and readiness to try new products, and purchasing power. The adoption of e-commerce was making steady progress, however, at present market penetration is soaring.
Nonetheless, as with any business, Last-Mile Delivery firms also have roadblocks to deal with:
Particularly in the Last-Mile Delivery, technology has a major impact. It can go a long way to lower operational expenses, making certain profitability and a solid business model. Through the use of technology, businesses can optimize expenses and maintain a high level of customer satisfaction with services like same-day delivery. Machine learning and AI can offer precise geocoding and optimal routing for accurate, prompt deliveries.
There are 3 groundbreaking technologies that are likely to be an immense benefit to logistics companies that make them feasible, such as IoT, Drones and Autonomous vehicles.
Interestingly, the United Arab Emirates authorities have lately released a primary framework, consisting of guidelines for setting up and operating infrastructure for Drones. In the previous year when countries all around the world began imposing lockdowns due to COVID 19, many viewed it as a major hurdle for eCommerce businesses as they were seeing a resurgence of local stores. But, as economies began operating with the change of normalcy, it’s evident that an increasing number of customers are comfortable with placing an order online, provided appropriate safety precautions are adhered to. This is creating tremendous possibilities for last-mile delivery companies that can utilize Artificial Intelligence and Machine learning and enhance their turnaround time on delivery while catering to a wide range of industries, from food delivery to banking. Lately, Emirates post has recorded a 45% spike in LMD, and they intend to concentrate better on the same, which justifies the urgency.
The Last Mile Delivery industry is on the rise and will keep gaining traction quickly in the next decade. Companies specialized in propriety technology will benefit in the market.
Cashless transactions: Cashless transactions are the way of the future!
The emergence of new payment methods like e-Wallets, e-Pay, digital banking and the like, will allow e-commerce powered by the ease and smooth operations comprising of the Last Mile delivery would push this business to reach new heights.
Quick Returns: In order to turn the complete return process more convenient and effortless for their customers, companies are emphasising on making the process as quick and easy like what their customers desire. We will soon be able to receive instant refunds, instead of the present lengthy process.
Quality Checks: Companies are making sure that regular quality checks are done to make certain that the best services are offered at every level of the delivery process.
Order Scheduling: Getting things delivered when and where the customers want will be the thing of the future.
Lastly, it is essential to learn customer expectations and making certain that the set SLAs are followed. Employees are the key. Instructing the delivery team to learn the value of customer contentment and the company’s overall goals are vital to successful deliveries. It causes a significant effect on the impression of a buyer and purchasing decisions when they notice a courier agent from a reputable Last-Mile delivery service who is cordial and friendly, dressed neatly & appropriately, and exudes confidence. It’s a great feeling for the buyer if their time is respected and the entire delivery experience is faster and seamless. Lowering operating expenses are achieved by lowering the effort of frequent contacts and missed deliveries due to slot-based delivery.
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