How Freight Forwarding Isn’t Threatened by Automation?

The advent of technology has had a large impact on the supply chain industry and Courier Assistance in Dubai. The changes and advancements that happened among the Fast Shipping Services in Dubai over a year are immense. Nearly every day new disruptive technologies are hitting the market. Even though digitization is making freight forwarding, especially the Courier Assistance in Dubai a much easier process and convenient to many around the world. It is guaranteed that it won’t be completely replaced by robots anytime soon. 

For Freight Forwarding, Digitization Is More Challenging

Fast Shipping Services Dubai is a process that involves many people. Thus, the process is complex, involving new regulations for each player along the way. As well, in international shipments, each party within the supply chain must adhere to country-specific regulations.

A Courier Assistance in Dubai can manage and streamline its operations efficiently using online technologies. Transports and shipments can be done with minimal problems thanks to the advanced technologies. Organizing and managing customs clearance is key to a successful freight forwarding operation.

Imagine that a company would like to send a shipment overseas. Although they could initiate the freight forwarding process through an automated, customer-facing software application, that is just the beginning. In order to process customs documents with each freight organization and government agency, a representative of the freight forwarding company must review the online submission. Freight forwarders must act as liaisons to ensure that important information is conveyed at all stages of the process if the information is inaccurate or incomplete.

Due to the various factors that change from shipment to shipment, integrating automation that works seamlessly throughout the entire process is difficult. The freight forwarder and the vendor must remain in constant communication in order to spot potential problems quickly. Automating simple, redundant functions makes sense; however, replacing a knowledgeable freight forwarder with an algorithm that lacks context or vendor relationships does not.

A Freight Forwarder’s Value Proposition Is Unique

One of the most important ingredients in freight forwarding that can’t be replaced by automation is the human touch. For freight forwarders, there is an opportunity to demonstrate their value and differentiate themselves from the competition by delivering differentiated customer service and a great deal of added value that can only be offered by a dedicated team of professionals.

A company’s top priority when hiring a Courier Assistance in Dubai or Courier Services in Dubai is reliability. A digitized organization may have lower prices, but if the service provided isn’t fast and reliable, then the price is less important.

Effective, proactive communication is also a requirement for successful Courier Assistance in Dubai. Freight forwarding involves many nuances that cannot be conveyed via automated notifications and alerts. Providing a higher level of communication and concierge service to customers is one way in which a team of experienced freight forwarders can differentiate their service experience.

Last but not least, Courier Services in Dubai outperform digitized services when it comes to crisis management. In the event of unforeseen events that threaten shipments, the last thing a company wants is to speak with an automated answering service. It is the responsibility of freight forwarders to prevent crises and alleviate client concerns.

How To Approach Automation Correctly

Is automation harmful to freight forwarders? Not at all. Unless they approach technology correctly, freight forwarding agencies of all sizes can benefit from it. For example, global freight forwarders who manage thousands of clients at a time can streamline order initiation processes for customers by offering a menu of online services to streamline those tasks that don’t need a human touch. In this way, they can increase their customer base and process more orders.

Companies that are smaller tend to be more nimble and can test the waters of automation more quickly and easily by digitizing one service at a time and then tracking the results and progress. Since the customer base is smaller, it’s easier to determine whether automation enhances or inhibits the shipping process directly with clients.

The Bottom Line For Freight Forwarders

Automation and digitization are marching steadily forward. Those companies who make use of technology at the right time and in the right way will thrive as technology continues to advance. Those who refuse to explore new ways to serve customers will not. The freight forwarding industry should look at automation as an opportunity rather than a threat. Automating tiresome processes that waste valuable personnel’s time, enables them to offer services to clients at a higher level.

DDU Express is the best option for those who want their packages delivered on time without compromising the quality or limiting complications. Being one of the best and Fast Shipping Services in Dubai, DDU tops the list of Courier Services in Dubai because of the years of expertise and experience it has in freight forwarding